Corporate identity helps to answer the questions “Who are we?” and “Where are we going?”
Generally corporate identity comes down to:
- Corporate title
- Corporate slogans
- Logo
- Business cards
- Letterheads
- Color palettes
- Typefaces (fonts)
- Email signatures
- Presentation folders
It also encompasses digital media such as:
- Social Media page design
(Facebook, Twitter, YouTube, LinkedIn, etc;) - Digital brochures
- Websites and blogs
- PowerPoint templates