Increase Customer Loyalty

Customer Relationship Management (CRM) focuses on all interactions between your business and your community. This can include everyone in your sales and marketing cycle – from leads to satisfied customers.

They fall into four categories:

  1. Person is aware of your products and services
  2. Person is interested in your products and services
  3. Customer (purchase completed)
  4. Loyal Customers (repeat customers)

By using methods such as the “Net Promoter Score” we can segment your customers into three categories.

  • Promoters are loyal enthusiasts who will keep buying and refer others, fueling growth.
  • Passives  are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
  • Detractors are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.

Although each Customer Relationship Management (CRM) plan is custom tailored to each business situation, it can involve services such as:

Customer Relationship Management’s objective is to convert the people that are aware onto the next step and to encourage loyal customers to continue spreading the good word about your business.