What do you want them to do next? (Call to Action) CTA
OK, now you have your readers attention. You just provided them with high quality information that only a guru (in their mind) would know. They are happy and feel enlightened.
What do you want them to do next? We need a CTA (call to action) to maximize the impact of the content.
More commonly you will see something like
“To learn more about how apples can be turned into gold nuggets, call us at 800-555-5555.”
Aside from this, why not link them to another article to keep their attention if they are not ready to contact you yet?
A revised example from above could be something like:
“To learn more about how apples can be turned into gold nuggets, check out our video demonstration on how to turn apples into gold nuggets (insert link here), or call us at 800-555-5555.”
People love choices; even if it’s just two. Market research shows that people prefer THREE choices, so adding an email address wouldn’t hurt either, or just link them to your contact form.
On a side note, keeping your contact information visible on ALL web pages is also very good standard practice. This could be in the bottom (footer) area or anywhere else deemed suitable.
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Content Marketing