Why your website is your Most Valuable Player

Why your website is your Most Valuable Player

Content Marketing Website Management

At the forefront of any online marketing strategy your very own website will certainly be at the core.

It does not matter how many different web properties you have; You will never have total control of platforms like Facebook, Twitter, Instagram, YouTube, Pinterest, etc;. Social media platforms rise and fall like the stock market and their policies are forever changing.

A modern and technologically up-to-date website is the core of any marketing strategy. You can change the look and feel, the content, and how it exists on the web at your whim. Think of your website as the sun and other platforms as planets. Your website is where you unleash energy (aka content) to be distributed to the people of each planet (aka social media platform).

For example, depending on your target audience, some may use Facebook more than twitter or just twitter and not Facebook.

Here at TwyLyfe Multimedia Marketing, our team of web design and web development professionals are ready
to help you take charge of your internet presence. From fully custom websites to more budget friendly semi-custom sites, we are here to educate and assist in making your ideas become reality.

Whether you already have a website or just looking, give us a call and we can answer your questions and concerns to ensure you are an educated consumer – whether you decide to partner with TwyLyfe or with another firm!

What is a webinar or web conferencing?

Content Marketing

In case you haven’t caught on yet, a webinar (or web conference) is an online meeting where participants can join no matter where they physically are. They typically consist of audio (phone and/or VOIP using a headset) and slideshow presentations. Some also include videoand HD webcam support so everyone can see each other, or at least the host.

Webinars can be fun, interactive, less intimidating, and definitely easier than having everyone drive/fly/walk to one place for a meeting!

While I personally use GOTOMEETING since my friends work at Citrix, a Survey of 6 top webinar services can be found here.


What do you want them to do next? (Call to Action) CTA

Content Marketing

OK, now you have your readers attention. You just provided them with high quality information that only a guru (in their mind) would know. They are happy and feel enlightened.

What do you want them to do next? We need a CTA (call to action) to maximize the impact of the content.

More commonly you will see something like

“To learn more about how apples can be turned into gold nuggets, call us at 800-555-5555.”

Aside from this, why not link them to another article to keep their attention if they are not ready to contact you yet?

A revised example from above could be something like:

“To learn more about how apples can be turned into gold nuggets, check out our video demonstration on how to turn apples into gold nuggets (insert link here), or call us at 800-555-5555.”

People love choices; even if it’s just two. Market research shows that people prefer THREE choices, so adding an email address wouldn’t hurt either, or just link them to your contact form.

On a side note, keeping your contact information visible on ALL web pages is also very good standard practice. This could be in the bottom (footer) area or anywhere else deemed suitable.

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